Liberty Online
Introduces Interactive Web Product
Mounds View, Minn. - Liberty OnlineSM, one of the
credit union movement's leading Web hosting and design providers, has introduced its
newest product, called PromoBranch�.
According to Keith Hillestad, president of Liberty Online, when credit
union members visit a PromoBranch Web site, they are greeted with up to 110 customized
marketing promotions designed to highlight specific products, services and other
offerings. Hillestad said PromoBranch elevates the credit union member's Web site
experience.
Liberty Online's first product, InfoBranch�, is designed to provide
unlimited access to complete information, such as products, services, loan and membership
applications and financial calculators for members who visit their credit union's Web
site.
Hillestad said the two products are designed to serve a wide variety of
credit union objectives.
"InfoBranch is a highly engaging communications vehicle for credit
unions, while PromoBranch takes a much more active role as an online advertising and
marketing tool," explained Hillestad.
"Liberty Online helps the credit union maximize its Web site
marketing impact," said Michelle Lenich, Liberty Online's vice president of
technology and operations. "We enhance the members' experience by focusing on the
one-click solution, making it quick and easy to locate the information they are interested
in. We call this online customer service: giving the member the information they want when
they want it."
According to Lenich, the PromoBranch design makes this easy. Credit
unions can quickly and easily modify the design and content of their Web site for maximum
marketing impact and enhanced user experience.
Santa Clara County Federal Credit Union (SCCFCU) currently uses Liberty
Online's PromoBranch for its Web site.
"Our goal is to create a virtual branch for our members to
communicate with us 24 hours a day, seven days a week," said Jennifer Gibbs, SCCFCU's
director of Online Services. "We are constantly looking for new ways to bring our
products and services online to better connect with our members.
"The PromoBranch product is extremely flexible. Liberty Online
makes it easy for us to make updates quickly and change our promotions often. This allows
us to use our site for effective cross-selling."
Liberty Online is part of the growing Liberty family of credit
union-focused companies. Recognized as the credit union movement's leading provider of
payment systems and marketing services, Liberty serves nearly 4,500 credit unions in all
50 states, Guam and Puerto Rico.
For more information, contact Rick
Foy, Liberty public relations manager, at 800-607-2435, ext. 2436.
